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Book A Smile

A Small Way To Spark A Big Smile
Click on a smiley
Who Are We?

BookASmile (BAS) is an initiative run by India's leading online ticketing platform BookMyShow. Created with a vision to support special causes and enrich the lives of the less fortunate across India through the medium of "Experiences & Enjoyment".

What We Do?

Creating Smiles for Miles

We, at BookASmile are investing a lot of energies to create an inviting community to ensure that they less fortunate sections of society can be privy to opportunities, activities and experiences from across genres like Sport, Cinema, Arts, Theatre & Music.

How We Do It!!

building-bridges Building Bridges

BookMyShow is the official ticketing partner for the IPL, ISL, IPTL, Sunburn, & many other blockbuster events in addition to cinema ticketing. Through these portals and many others, BookMyShow can leverage the expertise of its clients and partners towards a good cause thus integrating growth and enhancement into the lives of many.

smiles All it Takes is 1 Smile

The BookASmile initiative operates on a Non-profit model. It harnesses its financial strength via the "Power of 1".
1 smile = 1 ticket = Re.1/-

Re.1/- is the basic amount that a customer can donate per ticket purchased on BookMyShow. The maximum donation cap being Rs. 5/-, irrespective of the number of tickets purchased.

earn-learn Earn & Learn

BookASmile encourages young adults from disadvantaged communities to get involved in being a part of the Earn & Learn initiative. These youth intern with the BookMyShow team at events and shows. We hope to encourage and inspire these youngsters and open their minds to meaningful and challenging job opportunities.

family-tress Family Ties

At BookMyShow, we are one big happy family, spread across many cities pan India. As a family we believe that charity begins at Home! Our employee engagement initiative gives all our volunteering employees the opportunity to reach out to society at large and contribute their time, energy and ideas towards the causes supported by BookASmile. Be it helping behind the scenes or actively at events sponsored by us, our BookMyShow family stands tall and stands together towards the greater good.

Where Is Your Rupee Going?
Magic Bus
Vatsalya Foundation
Spreading Smiles of Joy
Spark A Change
Jungle Crows
AAWC – Apne Aap Women's Collective
Picture Wala


Yuwa works to empower girls by combatting child marriage, illiteracy and human trafficking in Jharkhand. Yuwa has developed a unique and intensive model using team sport and education to help girls take their futures into their own hands.


Magic Bus

Magic Bus India Foundation uses the power of sports to impart essential life skills in children and youth. Magic Bus moves children out of poverty by nurturing them on a journey from childhood to livelihood.



The Akanksha Foundation is a non-profit organisation with a mission to provide children from low-income communities with a high-quality education, enabling them to maximize their potential and transform their lives. Akanksha works in the field of education, initiating school reform through The School Project, and providing a supplemental education through the Akanksha centers.


Vatsalya Foundation

The Vatsalya Foundation is a pioneer agency working for the children in need of care and protection since 1982. The Vatsalya Foundation caters to more than 3000 children through its various outreach projects & day care centres in Mumbai, community projects with tribal population in Shahapur, Murbad and Kasara in the state of Maharashtra. The outreach program for children, provides them with basic education, clothing, shelter, health and nutrition. Apart from these, regular interactions and networking with volunteers, they provide training in Capoiera (a Brazilian Martial Art), yoga, dance, painting, sports, theatre, gardening and other creative activities.


Spreading Smiles of Joy

Spreading Smiles of Joy is an endeavour to reach out to those in need & spread happiness, generosity, love & knowledge amongst them.TSS - Team Spreading Smiles is a group of socially conscious people, all bonding over a common mission. The team has chosen 11 charitable organisations dealing with different causes and they support them in every way possible.


Spark A Change

Spark A Change is an organization that ensures positive transformation in children from low-income communities by providing them with knowledge, values & mentorship


Jungle Crows

The Jungle Crows Foundation was set up in the year 2004 as an organization working with a sport-for-development approach with children and youth to ensure they grow up with the best of opportunities. We engage with young people through our passion for sport and then support our participants by working with them in their communities and supporting them as they grow-up. Rugby has been our principal sport and over the years, there have been many a success stories of youth being transformed from a life of little future to national and international players.


AAWC – Apne Aap Women's Collective

Apne Aap Women’s Collective (AAWC) was founded in 1998 to address the plight of women trafficked into brothel-based prostitution and their children with centers in Falkland Road and subsequently in Kamathipura. While serving the women in sex trade, AAWC realized that the daughters of the Umeed women were at a great risk of being coerced into prostitution due to their extensive exposure to the red light district. Also, the toddlers of the women were often found idling on the streets while their mothers were soliciting with clients. As a result, AAWC started 3 programs: Umeed (hope) for women in brothel-based prostitution, Udaan (flight) for the daughters of the women and Umang (joy) for the toddlers. The services provided to the 3 programs are finance, health, education, empowerment, recreation and shelter home placement services.


Picture Wala

Picture Wala is a skill and slum development non--‐profit organisation that engages with street & slum kids in India. By use of different mediums of cultural arts and entertainment like cinema, art, music and sports, Picture Wala strives to engage, entertain and inspire these children. Set up in 2014, the aim is to empower the children and bring them back within the folds of the cultural fabric of our society.

Checkout What's Going On
  • All
  • April
  • May
  • June
  • July
Celebrating 2nd International Day of Sport for Development and Peace at Jungle Crows Foundation - Khelo Festival

13th April 2015

Jungle Crows


Chhoti Kahani Karnival

26th April 2015

Familia De Ouro

Dr Bhau Daji Lad Museum, Mumbai


29th April 2015


RWTC - Royal Western Turf Club, Mumbai

Play - Island

10th May 2015

Vatsalya Foundation

Prithvi Theatre, Mumbai

Play - Saraswati's Way

16th May 2015

Team Spreading Smiles (TSS) & Spark A Change Foundation

NCPA, Mumbai

Rambo Circus

20th May 2015

Salaam Baalak Trust

Rambo CIrcus, JP Rd, Versova, Mumbai


27th May 2015

Vatsalya Foundation

Central Plaza cinema, Girgaun, Mumbai

HIMMAT - Fund Raiser Gig for Rebuilding Nepal

31st May 2015

Lost The Plot

Seasons Hotel Rooftop, Aundh, Pune

Dancing smiles light up the faces of the children Magic Bus @ ABCD 2

24th June 2015

Magic Bus

Chitra Cinema, Dadar (E)

"Run for the Try Zone, Play for the Team & Live for the Game!!" - Rugby Fever in Bangalore & Coorg

Coorg - 23rd June & Bangalore 26th June 2015

Jungle Crows Foundation

Coorg & Bangalore

Movie Magic!! ...The story behind those dazzling smiles

27th June 2015

Picture Wala

Andrews Ganj slum, Delhi

"We do for them... what makes them come Alive!"

4th July 2015

Child Help Foundation – St. Gonsalo Gracia Ashram

K.T Vision Multiplex, Vasai (W)

Smiles that touch the soul... beneficiaries of Shraddha Charitable Trust

22nd July 2015

Shraddha Charitable Trust

New Excelsior Cinema, Fort

Terms and Conditions

1) BEPL is just facilitating the transactions on for collecting donation on behalf of the NGO which is a registered Trust under Income Tax Act 1961.
2) BEPL will not be responsible for End use of the funds donated.
3) BEPL will not be held responsible for the issuance of 80G certificate. If required by the donors, then request will be shared with the NGO and the NGO will be responsible for the same. However BEPL will be not be responsible for non-issuance of 80G certificate.
4) BEPL shall be authorized to share the details of the donor with the NGO in case the 80G certificate is required by the donor.
5) Incase the donors require a 80G certificate, kindly write an email with full name, contact and address details at