VH1 SUPERSONIC is India’s most premium multi-genre music destination with a strong sense of belonging and great community vibe.
Beginning in 2013 with its very first edition and continuing through 2014 and 2015, VH1 SUPERSONIC gave fans an epic experience filled with musical revelries and whimsical madness set against the backdrop of Goa’s sandy beaches. February 2017 marked a major shift for the festival, with a move to a new home – Pune.
VH1 SUPERSONIC 2017 also went big with its multi-genre line-up, featuring house legend Eric Prydz, hip-hop superstar Macklemore & EDM prodigy Zedd. Consumers were also treated to engaging and transformative festival experiences such as VR zones, chill-out pods, a curated Grub Zone, multiple food stalls & trucks, Beer Garden and numerous immersive art installations among many others. With an average digital weekly reach of 2 MIL+ and varied promotions across print, radio, OOH, television & alliances, VH1 SUPERSONIC 2017 was a resounding success.
With a world class line-up of 100+ top artistes including Major Lazer, Incubus, Sean Paul & Marshmello and many more from across the globe, 5+ multi genre curated stages , beautiful and immersive Art, a buzzing Super Flea that boasted cuisines from all across the world and unmatched consumer experiences, technology & innovations to choose from, VH1 SUPERSONIC 2018 was no short of a complete visual sensory delight.