The objective of the 'The Annual Motif-TTEC Charity Walk' is to create health awareness and raise funds through public participation. Motif-TTEC has been conducting the Charity Walk for the past 16 years, and it has now become a highly anticipated annual event on the city's social calendar. The event is supported by individual contributions and corporate sponsorships in the form of cheques written directly in the name of beneficiary NGOs. Motif-TTEC matches Rs. 300/- for every registered participant (up to Rs. 10 lacs). Over 68,736 people have participated in the Charity Walks so far and helped raised Rs. 6.52 crores for 51 NGOs.