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Dream of every entrepreneur is to make it big.Having similar ambitions is Joy. Joy is ambitious yet rooted in his culture and traditions and believes that there can be no place as beautiful as his hometown.Joy has come up with many business, he has seen failures but now wishes to re-emerge as a businessman with a new venture Punyalan Agarbattis. His close ones remain his backbone in his decisions, his wife Anu, business partner Greenu, his advocate Sai and many more. When his new business takes off well and gets a very good response, Joy is overwhelmed by profits. However, he is soon hit by major losses and Punyalan Agarbattis comes to a stand still. How does Joy cope with this failure forms the story of the film.