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The film is a romantic comedy starring Siddharth, Hansika Motwani and Ganesh Venkatraman. The film is simultaneously shot in Tamil and Telugu. The film title literally means You`ve to work hard, Kumar! Ganesh Venkatraman acts as a love guru to Siddharth and dispenses love advices so that Siddharth wins the heart of his love interest played by Hansika.