Raja (Jr. NTR), an orphan, is a ruthless robber. He dreams of earning a fast buck so that he can settle down in life. And then, he stumbles on a fine opportunity. Mahi (Priyamani), a rich heiress, falls in love with him. The young woman happens to be his childhood well-wisher and has always considered him her prince.
He plans to surrender her to a gang who wants to kill her for her riches. But the villains play foul and kill him. Raja reaches Yamaloka. He creates confusion in Yamaloka by stealing Yamapasam since one in possession of Yamapasam will become Yama. The rest of the story is all about how Yama (Mohan Babu) and Raja try to outsmart each other. After regaining power, Yama sends Raja back to earth, only to take away his life once again. How Raja escapes from the wrath of Yama and lives a long life with Mahi, whom he loves later, forms the crux of the story.