BookASmile, a charity initiative by BookMyShow that aims to bring smiles to those less fortunate through entertainment, has something special in store for the season. Christmas is a time of giving and especially in the current pandemic, people are in need of some holiday cheer. To that end, BookASmile organised a Christmas surprise for those who had to spend their holiday in a hospital in Mumbai. In an initiative entitled #LoveBoostsHealth, BookASmile had medical teams surprise their patients, both young and old, in Santa and elf-themed PPE kits. While doctors showed up in Santa suits, nurses were dressed as elves. They handed out not only medication, but also Christmas presents.
Watch our video to see the heart-warming way in which patients reacted.
The pandemic has had a massive effect on the entertainment industry, adversely impacting millions of artists and workers. The folks at BookASmile have worked tirelessly to improve the situation for those dependent on entertainment for their livelihood, along with helming a much-needed essentials drive for frontline workers in the pandemic.