Hrithik Roshan looks dapper as the mighty Don Beardo

Hrithik Roshan looks dapper as the mighty Don Beardo

By Bollywood Hungama23 January, 2021 2 min read
Hrithik Roshan looks dapper as the mighty Don Beardo

Leading men’s grooming brand Beardo today launched their new digital campaign Arrival of Don Beardo featuring the hottest celebrity of B-town Hrithik Roshan. The 45-seconder film intimately highlights the characteristics of a true Beardo – impeccable style, confident personality, and killer looks. Each aspirational quality has been naturally embraced by Hrithik in his larger-than-life persona, both on-screen & off it. The campaign’s opening line – “Want to play God?” sets the tone for what men can expect when they groom with Beardo. Driven by timeless unwavering style, the vision behind the campaign is to inspire men to hone their sexiness & irresistibility by unleashing the Beardo within.

Commenting on the campaign’s launch, Sujot Malhotra, CEO of, Beardo said, “Conceptualising DON Beardo’s character was a very personal journey for us. We imagined him to be an epitome of everything we stand for – Alpha, intense, charismatic, suave, worthy, sexy, someone you look up to, yet are in awe of his power, and he is always styled to kill (well not literally!). In simple words Don Beardo is a man; every man wants to be. Casting Hrithik in this campaign was a conscious decision as we felt he could imbibe all these qualities and portray them effortlessly on screen – and we are overwhelmed by the results. We at Beardo are committed to celebrating men’s attractiveness & style. with the Arrival of Don Beardo, we make visualising it, a real possibility.”

Talking about his partnership, Hrithik Roshan said, “What I like the most about the campaign – ‘Don Beardo’ is that it promotes being your true self. How you look and how you feel are two key instigators to going about your daily life. The campaign, in line with the core purpose of the products, is to enhance confidence and seize the day, for yourself. I believe, it is a means for self-care, and Beardo as a brand is – all about you, the person standing in front of the mirror. So feel good, look good, and set out to have a good day!”

Bollywood Hungama
Written by

Bollywood Hungama

Privacy Note
By using www.bookmyshow.com(our website), you are fully accepting the Privacy Policy available at https://bookmyshow.com/privacy governing your access to Bookmyshow and provision of services by Bookmyshow to you. If you do not accept terms mentioned in the Privacy Policy, you must not share any of your personal information and immediately exit Bookmyshow.
List your Show
Got a show, event, activity or a great experience? Partner with us & get listed on BookMyShow
Contact today!
Copyright 2021 © Bigtree Entertainment Pvt. Ltd. All Rights Reserved.
The content and images used on this site are copyright protected and copyrights vests with the respective owners. The usage of the content and images on this website is intended to promote the works and no endorsement of the artist shall be implied. Unauthorized use is prohibited and punishable by law.