Amazon Prime Video has upped its aggressive drive to beat Netflix in the fight to capture maximum eyeballs in India. With this end in mind, it has signed a multi-million dollar first-look television deal with pretty actress Priyanka Chopra Jonas. Priyanka announced the news on Tuesday.
Priyanka Chopra is already working on two projects for Amazon Prime Video – Sangeet, an unscripted series on the Indian pre-wedding ritual of dance and music, which she’s creating and producing for Amazon Prime, along with better half Nick Jonas; and the Raj and DK directed spy drama, Citadel, from the Russo Brothers stables.
The Priyanka Chopra – Amazon Prime Video deal is besides these two mentioned projects that are already in the works. Also, it is a global deal, not specific to English shows, so it may also include Hindi language content.
The deal with Priyanka Chopra Jonas is a calculated move by Amazon Prime Video to garner more viewers in India, who, the streamer hopes, will tune into the platform to catch the Bollywood diva in action.