The commercials in WandaVision are definitely much more than simple references to past MCU movies. In fact, they’re are of more significance to Wanda Maximoff. Although their true meaning may not be immediately apparent, we think we have a handle on what they’re about. They come from Wanda’s worst memories, of course. Allow us to elaborate.
The trauma toaster
The first episode of WandaVision featured a toaster commercial created by Stark Industries. It comes as no surprise that the commercial wasn’t really about the toaster, but instead the role of the company in Wanda’s past trauma. As the people in the advertisement showcase how the toaster works, it suddenly starts blinking red and beeping with the blinking a lot like a bomb. As told by Wanda and her late twin brother, Pietro in Avengers: Age of Ultron, a Stark Industries bomb was dropped on their apartment building in Sokovia when they were young. While the bomb didn’t go off, their parents were killed by the impact. They then spent days trapped in the building, tortured by the bomb’s blinking light.
The torture timepiece
The ad in episode two is for a wristwatch, showing a man dressing up. In the close-up on the face of the watch, the brand Strucker can be seen above the Hydra logo. This is a reference to Wolfgang von Strucker, the Hydra leader who acquired the Mind Stone and used it to torture and experiment on the Maximoff twins.