The year 2020 put everyone through the wringer. If there was ever a time when people needed some joy, love and hope (and still do), it was then. That’s where BookASmile comes into the picture. The charity initiative of BookMyShow supports underserved communities through entertainment-led experiences in sports, cinema, art, theatre and music. In 2020, the focus shifted to support COVID relief operations. Here’s how they encouraged people to step up and help the lesser privileged sections of society.