The #PadManChallenge has taken the Twitterati by storm. It was started by the real Pad Man Arunachalam Muruganantham himself, who posted a picture of him with a sanitary pad in his hand. He challenged celebrities to do the same. Following Muruganantham, the challenge was taken up by the Pad Man actor, Akshay Kumar and his wife and Pad Man producer, Twinkle Khanna.
Accepting the challenge, Twinkle Khanna posted on Twitter:
Copy, Paste this & Challenge your friends to take a photo with a Pad!
— Twinkle Khanna (@mrsfunnybones) February 2, 2018
Aamir Khan too joined in the bandwagon followed by legions of B-town celebrities. Alia Bhatt, Anil Kapoor, Rajkummar Rao, Radhika Apte, Deepika Padukone, Karan Johar, Katrina Kaif, Ali Abbas Zafar, Purab Kohli, Neil Bhoopalam,Tiger Shroff, Riteish Deshmukh, Mahesh Bhatt, Atul Kasbekar, Amit Trivedi, Diana Penty, Huma Qureshi, Homi Adajania, Bhumi Pednekar, Vaani Kapoor, Aditi Rao Hydari, Swara Bhasker, Dia Mirza, Anushka Sharma, Sophie Choudry, Sonam Kapoor,Ayushmann Khurrana, Arjun Kapoor and Varun Dhawan joined Arunachalam Muruganantham and the team of PadMan in destigmatizing menstruation.
The movement transcended into the world of sports where cricketer Ravi Shastri and Olympic medal winning badminton star PV Sindhu accepted the challenge.
Yes, it’s a Pad in my hand. Happy to support rockstar @akshaykumar for breaking the taboo and initiating an open conversation. AK, am sure no ball is going to hit PAD (MAN). #PadManChallenge Here I challenge @imVkohli @SinghaniaGautam @Leander pic.twitter.com/FXdK3py7gW
— Ravi Shastri (@RaviShastriOfc) February 6, 2018
The reception for this campaign has been mixed. Sceptics have called the #PadManChallenge a marketing gimmick and also said that it doesn’t wipe out the issues of affordability and awareness. Only time will tell whether PadMan, the conversations revolving the movie and #PadManChallenge will address these issues.
PadMan, directed by R. Balki, produced by Twinkle Khanna, KriArj Entertainment and Sony Pictures was
released on 9th February 2018.