Last year, Sidharth Malhotra proposed to Priyanka Chopra with a Nirav Modi diamond encrusted ring in a Nirav Modi brand endorsement video. Now with the Pandora’s box open on the Punjab National Bank scam wherein Nirav Modi has been alleged to embezzle Rs. 11,000 crores, the stars are more than keen to disassociate with the brand. Priyanka Chopra has sued the diamantaire over non-payment of dues.
In 2017, regarding her appointment as the Global Ambassador for the brand, Priyanka Chopra had issued a statement saying:
Sidharth Malhotra has a 3-video contract with the brand and he would discontinue working with the brand. The Aiyaary star may resume working with the brand only the charges prove to be false. Nirav Modi’s eponymous jewels have been worn by the likes of Bollywood divas like Kareena Kapoor Khan, Karishma Kapoor, Chitrangada Singh and Shilpa Shetty in the past. Across the shore, his jewels have been worn by celebrities like Karlie Kloss, Kate Upton, Stella Maxwell and Olivia Munn.