How often have you wished that you could hear your favorite YouTube music sensations get out of that red frame and perform live in front of you? Well, rejoice then! The first ever digital collaboration between the legendary Bollywood composers and your favourite YouTube stars is all set to hit the stage. As the name truly suggests, Jammin’ is a one of its kind property that focuses on getting the superstars of the real and virtual world together and get them jammin’!
Touted to be the mother of all concerts, The Jammin Live Concert will see all a lot of popular artists come together for the very first time to create yet another timeless piece of musical memory. The full lineup for the concert includes SANAM Band, Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, RaagaTrippin’ and Mumbai’s Finest collaborating with Bollywood’s most accomplished music composers Salim-ulaiman, Clinton Cerejo and Mithoon. The star of the show however will be the man who has married electronics with aesthetics- A.R. Rahman.
“I am looking forward to performing at the Jammin’ Live concert along with all the Jammin’ artists,” said Rahman who is unquestionably one of the few Indians who has achieved a critical transition from being a national icon to being a globally bankable musician.
Hoping to herald a new era for the music industry in India, Jammin’ hopes to be remembered for its musical richness the subtlety and its ability to reach deep inside our hearts and get the strings plugging again. Having mastered the social media game, the concert which is scheduled on November 11th, has already amassed not only an online but an offline fan following too. With performances of all latest digital hits along with crowd classics, the singers are all set to woo and enthrall the audience with this fresh collaboration.
“Jammin’ has spawned a new genre of music that we like to call ‘non-film Bollywood’ by bringing together mainstream composers with YouTube stars to create original compositions that typically would be commissioned for a blockbuster film,” Samir Bangara, co-founder and Managing Director of Qyuki (an online broadcast network), said in a statement.