Conceptualized by the creative heads at LIVE Viacom 18 in association with Cineyug, MTV Bollyland is a heady mix of Electronic Dance Music and the desi beats that Bollywood is famous for. The youth today believes in the motto Work hard party harder'. Bollywood meets the cool beats of electronic dance music with artists like Mika, Ankit Tiwari, Kanika Kapoor, Benny Dayal, Neeti Mohan, DJ Chetas, DJ NYK and a host of other followed celebrities! Look closely and you will see that Bollyland is an event full of the desi magic twisted into the amazing EDM beats! This year the event is about to get bigger and even better! This is your chance to enjoy the best of both worlds. Bollywood is full of the songs you groove to at house parties and Bollywood nights at the clubs you frequent to. Electronic Dance Music is a new trend that has hit the audiences and is sure to stay! Sunburn and other such dance music festivals are a rag eamong the youth. When two of the most popular music scenes join hands, the results are bound to be stupendous! A fabulous event featuring top class stars to brighten your time at the dance floor! Groove to the riveting music and make sure that you dance till you drop!
Another interesting thing about MTV Bollyland is the fact that artists like Mika Singh, Ankit Tiwari, Neeti Mohan , Tulsi Kumar etc. are showing the world that they are open to experimenting with various genres. This goes on to say that we may soon get to see international collaborations in our very own music industry. International artists are slowly beginning to realize that the Indian audiences are a huge market and that they are appreciated here to no end. They are bound to make the most of this as Electronic Dance Music has become an intrinsic part of the Indian party scene! The infusion if Bollywood with Electronic Dance Music is only a more amazing combination than dancing to both genres on different occasions. After all, fusions are supposed to be incredibly interesting!