Fashion has no limits! And with every passing year, the industry is choosing a better, brighter and infinitely greener option for creating awareness as well as encouraging upcycling. Upcycling – the process of creating something new and better from old items, is gradually making a wave in the fashion industry.
This concept has been walking down runways, bringing contemporary clothing to the world with a strong identity. As designers worldwide are going green and are opting for sustainable fashion, we list five creative designers in India who have opted to bring sustainability on the ramp. Several luxury fashion brands have been successful in creating something beautiful from something that was once regarded as worthless. Let us introduce you to these talented artists and their work.
DoodlageThe concept of upcycling has only just began in the couture fashion industry in India and Kriti Tula is emerging as a clear leader in this niche market. Every piece from her collection is uniquely designed and is made out of industrial waste fabrics and recycled garments. The outfits are edgy and can be labelled as high-end street wear. The New Delhi-based label is making its way in the fashion world and the work has also been displayed at The Lakme Fashion Week 2015 Winter/Festive as the GenNext brand.
Shraddha Nigam and Mayank AnandA lot of you may recognize this designer duo from their early days in the television industry. Actors-turned-designers, Mayank Anand and Shraddha Nigam started their journey into fashion in 2010. The couple pride themselves in never using non-Indian fabrics and strongly believe in promoting the country’s artisans and craftsmen and providing them a platform to showcase their talent and creativity.
11:11Duality is the ethos of this luxurious fashion brand that has created a space for itself in the industry. The brainchild of Shani Himanshu and Mia Morikawa, the philosophy behind their outfit creations is to upcycle discarded materials. And if you think that sustainable fashion is dull and boring, these guys are here to prove you wrong. Their outfits and stylish and edgy to say the least.
KaShaThe motto of Karishma Shahani, the founder of KaSha, is to “co-exist without contradiction”. A graduate of The London College of Fashion, the girl knows what she is doing. Her label represents her quest to provide a beautiful combination of modernity with age-old techniques, which result into outfits that are easy-to-wear and trendy. Guided by a zero-waste policy, Shahani is used to create fabrics from plastics, fabric waste and discarded clothing.
PéroAneeth Arora has made an impressive mark in the fashion world with her out-of-the-box designs and outstanding design techniques. With a growing fondness for textile and a diploma in paper technology, she shocked everyone when she began using paper as a textile. Arora’s brand technology and thinking may not have been a hit in the country but the anti-fit, frumpy outfits have earned her many laurels in the field of fashion overseas.
These designers opted for the road less-travelled and mixed their passion for designing with their will to do their bit for the nature. We applaud them for their courage and creativity and wish them all the very best in their future endeavours. Kudos to them.