As little girls, we have all been fascinated by the fashion world and tried to emulate supermodels walking the ramp and had our own versions of the catwalk. Fashion magazines, runways, red carpet looks, we would gaze at the beautiful ladies walk in these gorgeous colors, fabrics, textures – but we unconsciously also happened to relate beauty with skinny bodies, perfectly looking hair and flawless complexion. And we weren’t wrong to do that because no one other than our mother told us what beauty really was. However, fashion industry has progressed a lot since then and the whole culture is now shifting around body love and size diversity.
There are several brands that have come to understand that perfection is really boring so it’s time we embrace our imperfections and feel awesome about them. These five brands are just a few of those brands and their campaigns caught our eye. Check them out.
Dear KateAn all-girl lingerie company, Dear Kate, had an awesome comeback to Victoria’s Secret “Perfect Body” campaign. The VS advert had 10 skinny models (all having the same body type) and it read “The Perfect Body”. Dear Kate responded to this with a gorgeous counter-image promoting body diversity and a letter that read, “Through this photo, we showcase women who are often neglected by the media and traditional retailers. We show the multitude of shapes perfect bodies can take.”
Calvin KleinCK is known for its sexy, skinny and perfectly looking (size 4 and size 6) models featuring on its billboards and TV adverts. However, the iconic brand had a size 10 model in its latest campaign , Myla Dalbesio, not labeled as a "plus sized" model, thus representing beauty in size diversity without labels.
DoveAs a beauty brand, Dove has always held the image of promoting natural beauty and featured real-life women in its TV commercials. No wonder, it’s a hit among women. A few years ago, in its campaign named Real Beauty, Dove got real women from all around the world for its television advert. It was considered to be a revolutionary move and was applauded worldwide.
LancomeKate Winslet – the face of Lancome – made it clear that there will be no retouching or airbrushing done to any of her Lancome ads. That’s right, no slimming of the face, no removing wrinkles or blemishes, no nothing. This condition came as a blow to the make-up brand but they relented to it and ladies appreciated this change. Winslet said, “I do think I have a responsibility to the younger generation of women” and that she would want them to know that they have strong leaders to look upto.
Victoria’s SecretFollowing the bad publicity the brand received for its “Perfect Body” campaign, Victoria’s Secret recently released an ad featuring supermodel Jasmine Tookes where she shows off her stretch marks in an unprecedented ad. This year’s Fantasy Bra fitting features the Angel, being open about her so called “imperfections”. We must say it’s an empowering statement that the brand is trying to make and it will be well-accepted by girls all over the world.
These famous brands promoting body positivity and slamming body shaming definitely deserve an applause. It’s difficult to embrace imperfections and flaws, but don’t we all have them? And that’s what makes all of us special and unique, right? Let us know if we missed out on any brand that came up with a kickass campaign that promoted body diversity.