Don’t first looks of films excite you? Apart from creating hype and curiosity, they help in generating public interest in the film. They are part of a new promotional strategy used by filmmakers these days, sometimes way before the launch of their respective film’s trailer. In the past, Aamir Khan’s mammoth PK was promoted with a series of interesting posters. Recently, Salman Khan’s Bajrangi Bhaijaan’s first look was shared by both Shah Rukh Khan and Aamir Khan on Twitter. Both films went on to earn over 300 crores at the box-office. The upcoming line-up of films looks interesting and some of their first looks have got us marking our calendars. We give you our verdict on why these first looks worked.
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