India’s premier airline, Jet Airways, in a bid to constantly provide greater value to its guests has partnered with CinePlay founded by Subodh Maskara and creatively mentored by Nandita Das. CinePlay is a new genre of cinema, a cinematic experience of the vast and content rich stories from theatre and was recently named one of the coolest ideas of 2014 by a leading global publication.
This exclusive partnership will see the presentation of CinePlays, a new genre of Cinema on board the airline starting December 2014.
Beginning the partnership, the CinePlays of Mohan Rakesh’s Adhe Adhure and Nandita Das & Divya Jagdale’s Between the Lines, amongst others, will be made available to Jet Airways passengers exclusively on board.
Speaking about the association, Subodh Maskara, CEO and Founder, CinePlay said “This is a one of a kind partnership and we see tremendous value in it. CinePlay presents stories from theatre in a cinematic form and we are positive that passengers on board Jet Airways will truly relish this exclusive experience. We look forward to an ongoing and successful collaboration with Jet Airways as we forge ahead”.
Mr Cramer Ball, Chief Operating Officer, Jet Airways said: “It is our constant endeavour to provide content that is enriching and entertaining to our guests. Further with this novel idea we will be able to bring the joy of theatre to a larger audience who may not be able to find time during on-ground. This partnership comes at an opportune time, allowing holiday travellers to access this one of a kind content. This further bolsters CinePlay’s commitment to ensuring that stories from theatre find greater accessibility and reach.”