The hijab has always been a controversial topic. Be it the fashion industry or sports organizations, this is one cultural aspect brands stay away from and consciously ignore. In the past few years, several women have fought hard to normalize the hijab and be represented. However, progress has been slow. Recently, several brands are trying to cater to the Muslim population. While people view this as a step in the right direction, brands have definitely had their share of criticism.
Nike recently launched its Nike Pro Hijab collection hat helps provide Muslim athletes and women with high-performance sportswear for exercising. While there have been several other brands with hijab sportswear collections, it is the first time a huge global sports brand like Nike has taken a step to incorporate the hijab. While there have been critics who have accused the brand of supporting the oppression of women, most have welcomed this new collection.
At the recent New York Fashion Week, Indonesian fashion designer Anniesa Hasibuan featured the hijab in every look of her Spring/Summer 17 collection. The show had models in flowing trousers, evening wear, and ready-to-wear ensembles all in pastel hues. Her collection received much appreciation for managing to combine western fashion and her culture.
Apart from brands, we have also seen the fashion industry become more welcoming of hijab-wearing models. 19-year-old Somali-American model Halima Aden not only competed in the Miss Minnesota pageant but has also walked the ramp for Kanye West’s Yeezy collection, been featured on magazine covers and walked the ramp at major fashion weeks, all with her hijab.
Vogue recently made its foray in the Middle East by launching its first Vogue Arabia issue. On its cover was supermodel Gigi Hadid in a sequined headscarf.
Here’s hoping these tiny steps will help blend style and culture by celebrating different cultures and make Muslim women all over the globe feel represented.