It really becomes a joke when Bollywood gets obsessed with reality in films that the West manages to dish out with ease. It gets even funnier when whole bunch of events are put together into the plot in the hope that a story will get revealed. Madhur Bhandarkar certainly deserves points for roping in star power like Priyanka Chopra and putting together this bold addition to his ‘real’ reel concoctions, which reminds us of the ‘94 fashion flick “Pret-a-Porter” which fell flat at the box office.
Fashion begins with Meghna Mathur, Priyanka Chopra, coming to Mumbai to make it big on the modeling circuit. In her quest she sees some very early success in running from pillar to post. The script is based on the rise and fall and rise of this middle-class small-town girl making it as a super model.
The film starts to lose focus when Madhur begins dabbling with too many nuances of the industry. The movie is complete with a whole bunch of glitzy sets in the form of ramps, stunning costumes, closet gays & manipulative sharks who run the industry. What amazes is that, unlike the real world, our lead character keeps running into successes and failures very easily. Meghna’s target is to take Shonali Gujral’s (Kangana Ranaut) position as the perfect show-stopper. To achieve this she needs to first get a good portfolio (no points for getting that one right). Meghna begins with doing a lingerie shoot to earn the money to pay-off a hot-shot photographer with the help of Janet Sequeira (Mughdha Godse). Like all Hindi movies, Meghna’s ad appears in a tabloid and she’s asked to leave her aunt’s place. With no shelter she turns to Maanav (Arjan Bajwa), another struggling model who magically has an apartment to share. Also like any Bollywood flick they fall in love and fall out when Meghna’s socializing starts getting out of hand.
Shonali Gujral, on the other hand, is leading a tormented life filled with drug addiction and cheating boyfriends. She finally snaps after suffering a wardrobe malfunction and ends up in a rehab before winding back as a mumbling vagabond on the streets of Mumbai. Media goes mad. During this period, Meghna has moved up the ladder and is the face of Panache. It is not clear as to what Panache is but is owned by Abhijit Sarin (Arbaaz Khan) and his socialite wife Mrs. Sarin (Suchitra Pillai). Panache always gets its faces from Anisha’s (Kitu Gidwani) agency Profile. As expected, Meghna & Abhijit end up in bed together, she gets pregnant, goes through an abortion, loses her contract, gets replaced, goes back to Chandigarh, gets well and is back in Mumbai to fight back. Phew!
The movie has many weak sub-plots where convenience weddings take place to cover-up closet gays. There is always comic relief at hand where a whole bunch of designers are ‘nervous’ before their shows. I must add, Kangana excels in her role and looks fab too. She gets under the skin of the character with ease and is able to emote accurately. Mughdha, also looks hot in the swimwear sequence, but can do with some lessons. Everyone else really needs to brush up on acting skills. Madhur should take notice that this is not a TV series. The background score was expected to do the trick but the trancy beats failed to hit home.