Fugly: Case Study

BookMyShow tied-up with Grazing Goat Pictures for the film – Fugly
Genre – Comedy, Thriller, Drama
Release Date: 13th June
BookMyShow’s campaign for Fugly comprised: 
1. Social Media Integration (Including the cover photo for Facebook and Skin for Twitter)
2. Website Skinning and Banners
BookMyShow’s Social Platforms include: 
BookMyShow also used the blog to publish articles around the film. The articles: 
Which Fugly character do you resemble the most? 
Yeh Fugly Fugly kya hai? – Based on the infamous Spider Step. 
The Results:
Two Posts were showcased on BookMyShow’s Facebook page. The posts reached over 60,000 fans and had an average of 400 clicks on the posts. 
8 Posts were put up on Pinterest, 9 Posts on Tumblr and 3 Posts on Instagram.
A contest was held on Twitter, on Friday – 13th June, 2014 – The contest trended on Twitter for about 7 hours! 
The articles fetched an average of 250 Page views with the average time spent reading each article was about 2 minutes (Rest assured, we know it was read). 
BookMyShow contributed to 10-15% of the overall Box Office Collection. 

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