Mobile game promotions for Kollywood films

Apart from making magnum-opus films that spell pomp and grandeur, what is common between Hollywood and Bollywood films? No prizes for guessing, as the answer to this is: Marketing. And one such marketing technique that takes a user-friendly digital medium like smart phones is: Mobile game marketing. The South Indian film industry makes 70% of its revenue compared to other regional movies in the nation, playing it safe with very little promotion. But this season is different. Much like its Bollywood counterpart, Kollywood has begun experimenting with its market, specifically banking on a highly popular medium that specifically targets youngsters by promoting films using mobile games. We give you some of the popular Tamil movie games which aroused interest among gamers.
It is a known fact that Kochadaiiyaan is this season’s most anticipated movie, especially since it is India’s first film which immortalizes  Rajinikanth in 3D motion capture format. But the film is popular for another reason, the makers of this game have treated gamers to twice the fun by launching two versions of the game. While Kochadaiiyaan – The Legend: Kingdom Run (Much like Temple Run) is a high-octane scrolling action game, Kochadaiiyaan – The Legend: Reign of Arrows is a third-person archery game. Both these games transport the user to a historic period by aiding the legend, Rajinikanth. The highly-engaging mobile game has crossed 1 million downloads already!
Developed by Vroovy, it is a joint venture between South Asia’s largest Digital Media company Hungama and India’s largest game service company Gameshastra. The games are available across all mobile platforms.
Experience it on: The App Store, Android Play Store and Windows phone. You can also download the desktop version of the game online.
If you thought the trailer of director Vijay’s  film Saivam delighted you, wait until you’ve seen the mobile game. Riding on the same plot as the movie, the goal of the game is to capture a rooster. Sounds like a simple task? Well, here’s the catch, the rooster runs at the speed of light, making it a rigorous task for the player. The mood of the game is set by a rustic village setting.
Experience it on: Android Play store and will soon be listed on the App store.
Touted to be a fantasy-thriller, Ra stars newcomers Aditi Chengapa and Ashraf in lead roles. Given the genre, it would be unlikely if the film isn’t promoted on a mobile platform. The aim of the  game is to help the hero avoid obstacles, which block efforts on reaching his destination.
Experience it on: Android Play store
Chennai Express
Even though the film was made in Hindi, it was dubbed in Tamil as well; mainly because it is set in the vibrant South India. And if it’s a film starring Sharukh Khan, it is definitely promoted King Khan-style, mainly because the actor excels in the area of movie promotions. The game will take viewers on a colorful and fascinating journey filled with excitement. You can choose to take the role of either Rahul or Meena before you begin playing this adventurous game. This might also remind you of the popular game, Subway Surfers, with an Indian flavor.
Experience it on: iOS, Android and Windows phone.

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