How Baahubali Took South Films Beyond Boundaries

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The dubbed south Indian films started appearing on Hindi movie channels from 2009. The films proved to be instant hits, even with the non-south Indian audience. Going by the data provided by the Broadcast Audience Research Council India (BARC), these films generate more TRPs than Hindi films. Since then, the trend has been successfully exploited by many. This is evident from the fact that the dubbed films started getting prime slots. Some of the most loved south Indian films that were dubbed are Makkhi, Main Hoon Lucky The Racer, Businessman, Magadheera, Mar Mitenge, Dangerous Khiladi, Hukumat ki Jung, Main Balwan and No.1 Mr. Perfect.

The popularity of dubbed south Indian movies is so much that now even the mainstream hyped movies have started getting a theatrical release. Some of the major films that got a theatrical release were Enthiran (Robot in Hindi) and I. Both the films did an average business but it was still better than the Hindi films that were released during that time.

The Baahubali: The Beginning got the biggest theatrical release in Hindi with 1500 screens. The film did a stupendous business by making INR 100 crore at the box office and became the first dubbed film to enter the 100-crore club. This has encouraged the south producers to release their big budget films in Hindi. There was an instant hike in the price of satellite rights of south Indian dubbed films. For instance, the Baahubali 2: The Conclusion's satellite rights were bought by Sony TV for a whopping INR 51 crore and Zee TV Network has bought the satellite rights of 2.O’s Tamil, Telugu and Hindi versions for an astronomical price, which is touted to be Rs 110 crore. The makers of south films are exploring all the possible verticals of the market and are releasing the films in foreign languages too. Reportedly, the makers of 2.O are releasing the film in seven languages (including Japanese, Korean, and Mandarin).

Here’s list of three South Indian dubbed films that released after Baahubali: The Beginning.

Puli (2015)

Puli - BookMyShow

Puli is an Indian Tamil fantasy adventure film. The film features South's superstar Vijay in a dual role and was written and directed by Chimbu Deven. The other cast were Sridevi, Sudeep, Shruthi Haasan and Hansika Motwani. The Hindi version of the film was released on October 2nd, 2015.

Rudhramadevi (2015)

Rudramadevi - BookMyShow

Rudhramadevi is an Indian Telugu film based on the life of Rudrama Devi who was a prominent ruler of the Kakatiya dynasty. The character of Rudramadevi was played by Anushka Shetty, who plays the role of Devasena in the Baahubali franchise. The film had a huge star cast with actors like Allu Arjun, Rana Daggubati, Prakash Raj, Vikramjeet Virk and Nithya Menen playing prominent roles in the film. The film was written and directed by Gunasekhar.

Kabali (2016)

Kabali - BookMyShow

Kabali is an Indian Tamil-language gangster-drama film featuring Superstar Rajinikanth in the titular role. The popular Bollywood actress Radhika Apte plays the role of superstar's wife. The film was written and directed by Pa. Ranjith. The film got the largest opening weekend and seeing the success of the film, the director has already started working on its sequel which will be bankrolled by superstar's son-in-law, Dhanush.

Watch this space for more interesting updates about Baahubali franchise. You can also book your tickets for Baahubali 2: The Conclusion here and don’t forget to check out our review on April 28.

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