They say beauty is eternal and the folks at Urban Decay know this well. In 2014, when 85-year old fashion icon and social media sensation, Baddie Winkle found her way into our Instagram feeds and of course, hearts, little did we know she would be attaining so much fame and success. Almost three years later, she is still topping the charts of must-follow stars and we can’t find any reason not to fall in love with her. With her fearless confidence and eccentric style, she gained everyone’s attention and now the great grandma has bagged the opportunity of becoming make-up giant Urban Decay’s muse.Baddie Winkle has signed countless endorsement deals, made several red carpet appearances and we think it is the smartest decision that the make-up company could take. Given that her signature look is bright pink lips and bold lashes, it made perfect sense for this collaboration. She is exactly the type of edgy, trend-conscious make-up lover, someone who the brand caters to.Looking at the resulting photos, we are getting all the inspiration feels and we strongly believe that nothing is more important than staying young at heart.