It is a familiar fact that celebrities are trendsetters. Fans seek inspiration from their favourite celebrity. Whether on-screen or off-screen, celebrities have always inspired fans with their fashion sense (especially youngsters) and these fans mimic the style of their favourite celebrity.
And that is why, movie production houses are now including movie merchandise as part of their promotional activity, making this a way of connecting with the audience. Ranging from apparel to video games, these movie production houses release a wide range of products that’ll appeal to a wide range of people. Join us, as we list down some of Bollywood’s most distinct products, that have become a rage!
Bajrangi Bhaijaan Pendant
Admit it: Everything Salman Khan immediately grabs attention and becomes a the talk of the town! Be it his rockstar aviators from Dabangg or his trademark silver bracelet, his style has been aped and admired by all his fans. And now, the makers of Bajrangi Bhaijaan have decided to include Salman’s club-shaped pendant, as part of the movie’s official merchandise. And we’re pretty positive that just like his movies, this stylish pendant will also be a superhit!
Chennai Express Sarees
6-yards of beautiful fabric, with a solid golden zari border and beautifully drapped on Meenama. Yes, we’re talking about the hugely-popular sarees and half-sarees worn by Deepika Padukone in Chennai Express. The popular saree house, Palam Silks, sponsored, and even organised contests.Some exquisite sarees were also for sale in their showroom.
The Heroine look
Doesn’t matter if Kareena Kapoor‘s ambitious project Heroine bombed at the box-office, her style was definitely a huge hit. Apparel brand Jealous 21, teamed up with the makers of the film to create some of the stunning dresses inspired by Kareena’s glamorous lifestyle. They even tied up with online websites that allowed customers to pre-order some dresses.
India’s first superhero franchise, Krrish, raked in on the success of first two films, to create action-figurines! The action figure was modeled on its lead character, Krrish, played by Hrithik Roshan, and turned out to be a hit among children. Not just that, the Krrish 3 collection also included toys, apparel and publishing material as part of its merchandise line.
Black Hoodie – Ek Villain
The makers of this film had a simple marketing plan: Selling the solid black apparel that marked the identity of the antagonist aka Ritesh Deshmukh. Black hoodies and yellow smiley badges became a rage after this! A big thumbs up for this minimalist and simple marketing agenda.
Which filmy merchandise do you own? Is there anything else you’d like to add to the list? Let us know in the comments.