“Creativity is intelligence having fun” – Albert Einstein
We couldn’t agree more! We are forever trying to out-do the last best idea we had and that’s probably what keeps us going. Brands need to follow this the most these days with the attention span of customers shrinking as I type this very sentence. Brands need to keep up. And even though brands and their mode of marketing has changed its format every couple of years- newspaper, radio, television, social media and now specifically video content, it’s a never-ending process of evolution.
We have seen some of the quirkiest skits on YouTube lately. With YouTubers having a cult following of their own (think Kanan Gill, and you’ll hear girls screeching in the background), it is always nice to see them transforming the marketing scene. See some of the best branded content developed for YouTube here.
Truly Madly app: Creep Qawali
AIB‘s latest video for the Truly Madly app – Creep Qawali. It’s funny and two fiery ladies are battling it out about whose creep is the creepiest!
Ultimate wedding playlist
EIC‘s Ultimate wedding playlist is hilarious! But it also has the subtle branding of Coupon Dunia.
Genius of the Year
After Alia Bhatt‘s fiasco on Karan Johar‘s show, AIB‘s video helped her and got her pretty good PR mileage.
Aasaan Hai Badalna
AIB created another video this month, this time for Quikr – Aasaan Hai Badalna. A courtroom saga with lots of drama.
Flipkart Big Billion day
TVF created ‘Training the father’ for Flipkart‘s Big Billion sale. An interesting way to mark the start of a sale!
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