Being a celebrity is not easy because all their actions have larger-than-life consequences all the time. Be it an Instagram post, a personal opinion or their choice of clothes, everything undergoes public scrutiny. At times, they are praised but there are times when the celebrities are just mocked for their decisions.
A matter gets more complex when their decisions are not just limited to their personal lives but have the potential to influence many. A big part of a celeb's life are the brand endorsements and the responsibilities attached to it. When a common man finds their favorite celebrity endorsing a brand, they immediately consider the celebrity to agree with all that the brand communicates and the problem begins here. For them, it might just be a source of income, but from the point of view of the commoners, they owe the brand’s moral responsibilities once they decide to endorse it.
Now whether the audience is right is debatable but there is no denying the fact that many celebrities have faced the wrath of the public, fans or not, due to their brand endorsing activities.
We Indians just love the idea of moral policing and find an inexplicable pleasure in doing so. Don’t believe us? Here, are six such brand endorsements that landed the celebrities in big trouble.
If you saw the Koffee With Karan episode when Akshay Kumar and Twinkle Khanna were guests, you would probably remember what we are talking about. Akshay Kumar, walking the ramp during Lakme Fashion Week, asks his wife to unbutton his jeans as a promotional gimmick for Levis. The act was unanimously condemned by many as highly obscene and the actors, as well as the brand, were bashed for going too far with the act.
Brand: Amul Macho
"Ye Toh Bada Toing Hai" made Sana Khan a known face in every household but at a cost. The actor’s launchpad was said to be vulgar, indecent and explicit and eventually was banned in the country.
Aishwarya Rai Bachchan
Brand: Kalyan Jewellers
In an advertisement for Kalyan Jewellers, an undernourished and dark-skinned young boy holding a regal umbrella to shade the former Miss World enraged a lot of antiracists and sensitive people. Many compared it to the hard colonial days when the British Raj treated dark-skinned rural Indians with contempt. The actress had to face a lot of flak from the public for her association with the brand.
Brand: Kaccha Mango Bite
This was rather superfluous and blown out of proportion. When audiences saw Amitabh Bachchan pelting stones at a tree to get mangoes, they found it as a bad influence on their kids. How ridiculous it is to ban an advertisement thinking that it will instigate your child to repeat the actions of the celebrity! Well, it is true.
Milind Soman and Madhu Sapre
No doubt, their combined hotness is difficult to handle, but their print advertisement for the shoe brand, Tuff, was just next level hot. Even PETA took offense at the ad, which featured the two naked, embracing each other with a snake coiled around them, covering them up strategically.
Do you have more controversial advertisements to add to this list? Go ahead and let us know in the comments below.