Watching those models strutting down the runway either makes you go "Yeh kya pehna hai" or "I so want that". And if the thought of donning that outfit comes your way, the very next thought that sadly tags along is the price, which is sure to burn a hole not only in your pocket but also keep you surviving on vada pav for a few good days.
But well, this is how the concept of renting clothes was born and in India, today, this is a budding industry. Renting clothes gives you the feeling of wearing clothes you always wanted to with no strings attached. Yes, you might argue that owning and renting are completely two different feelings, but looking your absolute best with that designer wear for a day without being broke for an entire month is definitely worth it. And guess what? You will not have wardrobe space issues either.
Here are four websites you can count on to offer you good brands and also take care of the hygiene factor, if that is what you’re worried about.
Flyrobe is a Mumbai-based fashion rental service for women launched in September 2015 by a bunch of IIT graduates. They lend apparel, jewelry and bags too. They source western brands like Mango, Boohoo, ForeverNew, French Connection and QuirkBox. In the Indian ethnic wear category, they have Shehla Khan, Outhouse and Valliyan, Samant Chauhan, Surendri and Aharin. They also rent out wedding dresses. You can rent a garment, flaunt it and get it picked up from your doorstep within three days of delivery. You are not required to pay a security deposit for high-street brands, but designer wear is charged a minimal 20%. They wish to be to clothes what OLA and Uber are to cabs.
The rental period at Liberent is spread over 48 hours, i.e. three days. They do not charge any security deposit and also alter the outfits according to your measurements. Their service is very customer friendly and you can even ask to rent the outfit for more than the usual time period.
The Clothing Rental
Started in 2005, The Clothing Rental was supposedly a secret destination for film and media professionals. They dress the best names in the country. They specialize in Indian as well as Western wear for both men and women. They have an online portal as well as stores in Bandra and Versova in Mumbai.
Their motto is simple – Rent It. Rock It. Return It. You choose your outfit, place your order and it arrives two days before the day you wish to wear your outfit; so you get enough time to accessorize and style it. They pick up the outfit from your doorstep the very next day. However, if you wish to keep the outfit for more than four days, they make special arrangements for you. They do charge a security fee of 50% or 100% of the outfit rental price, depending on the outfit.
Remember our parents rent outfits for us for fancy dress competitions too. Well, this is the same thing except we have better options for clothes.