Until a while ago, old school epic romances were written off as boring and dull, even laughable by some. Maybe Bollywood took a cue from their Hollywood counterparts, where action scores above romance at the box office. Or the Indian audience may have simply evolved in their taste in cinema. But romance is not an emotion that will die without a fight, will it? 2013 looks like the year marked for the fight back.
This year, so far has seen a surge of old school and conventional romantic films. The people also seem to love it. They love it enough to make this year’s love stories bigger hits than action and comedy. Don’t believe it? Well, the box office collections sure say so. Top grossing films this year have had a strong romantic theme.
With Aashiqui 2, Raanjhanaa & Lootera receiving both commercial and critical acclaim, can we call 2013 the year that romance is back with a bang? That’s not all, epic romances like Ramleela and some more fun filled ones like Ramaya Vastavaiya are still to come.
The biggest hit romances this year:
Yeh Jawaani Hai Deewani: Breaking the mould
The highest grosser of the year so far, this coming of age romance crossed the 100 cr mark before you even blinked. So what was it about this new age romance that impressed the junta. The fun loving character Bunny and his desire to explore, touched a chord with a whole new generation or just a light hearted romance? Well, maybe all of these factors. A love story that made over a 100 cr by breaking the conventional mould, now that’s just plain good news.
Aashique 2: Bringing music back into romance
This tragic love story is one of the top three biggest earners this year. With songs that were an instant soul searching hit, the presence of newcomers also didn’t seem to affect the popularity of the film. Conventional boy meets girl romance hasn’t died after all.
Raanjhanaa: Love is complicated
This romance stretches the limits of what one will do for their loved one. With adequate regional flavor, it crossed over 34 cr in its first weekend and was declared a hit love story. The fact that one of the most adored actors from the south made his Bollywood debut with this film seemed to add to the appeal.
Lootera: Poetry on celluloid
If Ashiqui 2 was tragic and Yeh Jawani Hai Deewani was fun, then this one was a journey from innocent old school enchantment to tragic bitter sweet longing. Set in the 1950s, Lootera epitomized the old school romance in a way that many claim made long evening walks and even painting, ooze romance.
What’s in store?
The season of love doesn’t look like it will fizzle out anytime soon. While Prabhu Deva’s Ramaya Vastavaiya promises fresh new faces, YRF’s Shudh Desi Romance drips of quirk and spunk. There is also SLB’s Ramleela, Ranvir basking in the Lootera fame and Deepika in the YJHD glow are both looking magnificent. Can we now safely say that ROMANCE RULES!
Watch out for these upcoming tales of love and decide for yourself.