Apple’s streaming subscription Apple TV+ is relatively new in the OTT world but it’s already trying to push the boundaries of original content to compete with streaming giants Netflix and Amazon Prime by signing multiple deals with creators and showrunners for exclusive content on the platform.
Apple TV+ has recently added another multi-year deal with Maurice Sendak Foundation to produce children’s programs. The non-profit foundation will collaborate with the streaming service for its adaption of Where The Wild Things Are in a series of new TV shows.
Maurice Sendak passed away in 2012 after leaving behind a glorious legacy of books such as Where The Wild Things Are, In The Night Kitchen, Outside Over There among others. The platform will work with Sendak writer, Arthur Yorinks for this adaption.
This deal comes at a time when Apple TV+ has been struggling to find a strong footing in the OTT space despite some hits such as The Morning Show and Tom Hanks’ Greyhounds. But for the platform to reach its true potential, it has started to invest in more shows to increase its repertoire.
Recently it signed a deal with Mark Bomback, showrunner of Defending Jacob and HBO chief, Richard Pepler for multi-year exclusive deals and also acquired the rights to Israeli TV series Tehran and a sci-fi adaptation Foundation as well.
There has been no word on the release of the show so far.