If you have always dreamt of sporting designer wear but cringed looking at the price tag, here’s your chance to get hold of some really cool designer collection. And believe it or not, it’s affordable and trendy. With everyone fixated over the athleisure trend, we know one thing for sure and that is, it is here to stay. So, Masaba Gupta has cleverly collaborated with online fashion portal Koovs.com to design a 32-piece capsule collection featuring some of your gym staples. The idea behind the collection is to make active-wear a fun and high-energy experience. Girls, this is the time to look stylish even while sweating it out.The collection includes ready-to-wear pieces such as jumpsuits, joggers, crop tops and – the current fascination among all fashionistas – bomber jackets. For those who know Masaba’s style would know that she is well-known for her quirky and signature kitschy prints. This time as well, she continues the trend with gym wear.
The clothes are apparently a play between the constant battle we tend to have between choosing junk food and choosing the path to fitness. And Masaba has also given some cheeky names to her collection such as Gumbell, Swagger Gum, Swim Fan and Chocolate.“The line also has some fun accessories like totes, printed slides to glam up your wardrobe,” says Masaba. For those who are thinking the collection would burn a hole in their pockets, you will be happy to know that the complete line ranges from Rs.800- Rs.1700. So cool, right?
So ladies, it’s time to kick ass stylishly at the gym. Mark your calendars – the MasabaxKoovs collection goes live on 16th February 2017.