Right from the release of George Romero’s 1968 cult – classic, Night of the Living Dead, there has been a gradual surge in the number of zombie movies. The zombie revolution is now at its peak, with the former film industry being worth over $5 Billion. The Zombies set foot into Indian Cinema with the release of Luke Kenny’s Rise of the Zombie on April 5, 2013. India’s first zom-com or zombie comedy,Go Goa Gone hits theaters on May 10, 2013. The trailers look promising, with Saif Ali Khan playing a wannabe Russian mafia (complete with slick blond hair) and a zombie-hunter. Rock The Shaadi, another zom-com starring Abhay Deol and Genelia D’ Souza is also slated to release this year.
So what is it that is attracting global markets to the Zombie film industry? Since Night of the Living Dead, the zombie genre has been explored by British, Spanish, Italian, Kiwi, French, Japanese and Chinese filmmakers. Zombies are eating their way into social media, comic books, novels, Halloween costumes, zombie walks, merchandise, conventions and even zombie art. What is it that is attracting audiences to watch these ghouls go ‘nom-nom-nom’ at every non-zombified creature they see?
Well, there are a couple of valid reasons. First,being the lack of hope in humanity that had been brought about by the bombings of Hiroshima and Nagasaki. The magnanimous repercussions of these bombings are being faced even till date. The present status of terrorism has also globally passed on the idea that humans could be nearly extinct or are already extinct. However, Zombie movies are essentially disaster narratives that do not necessarily portray this as a negative thing. In fact, they give us the hope of starting anew; that we would rebuild and make the world a better place. Blasting zombie heads somehow seems far simpler than dealing with capitalist bourgeoisie and the mass destruction that they bring about.
Darwin’s theory of the ‘survival of the fittest’ is something that is being referred to quite often these days. The drive for survival is an inherent attribute of mankind. However, recently there has been an increased interest in survivalism as a movement to pro-actively be ready for disasters. Zombie flicks work as an antidote to the constant fear we have towards the apocalypse. It boosts our survival mechanism and probably even gears us for such sort of a disaster (Zombie flicks are full of survival tactics).
Thirdly, the blank-eyed, consumption-hungry zombies are nothing but an important reflection of brain-dead consumerist selves. With the money we have to spend we go about buying things that we come across. Just like the survivors we too have to make decisions under threat and the actions that follow those choices are very unlike anything we would have done in a normal state of life. Go Goa Gone is sure to have many takers: because it has Saif Ali Khan dressed as a wanna-be Russian; the trailers seem to promise a laugh riot; it’s India’s first mainstream entry into zombieland (The Rise of The Zombie was an indie film).
Don’t miss a chance to be part of the official zombification of Bollywood this May!
To know more and watch the trailer, click here