It’s heart-breaking to realize that many children cannot afford to enjoy entertainment the way we do. Some are alien to the concept of a fun day at the movies. To see a glimmer of hope in these innocent eyes and create smiles for miles, we came up with our very own NGO. BookASmile is a charity, where we invest a lot of energy and finance to create an inviting atmosphere to ensure that underprivileged communities can be privy to opportunities. We do our bit to help these communities by incorporating into their lives, activities and experiences from across genres like sport, cinema, arts, theatre and music, that we are known for. Through donations of Re. 1 to Rs. 500 on every ticket, we encourage our users to help our cause. Now, be a part of BAS by keeping up with our latest activities. Let our small deeds spread big smiles!