ITPO is doing this exhibition under the Act East Policy of Govt. of India which recognizes the importance of the North East of India as the gateway to the East and thus the development of the North-Eastern region is a priority in the policy. This inter-regional trade fair provides an opportunity to the North Eastern Region to access a market of the region, widen trade horizons and enhance business links through its unique platform of trade fairs. Shillong, Meghalaya would host the fair and showcase the inherent potential of the North Eastern Region. The product profile of the event comprises of the Organic sector, Horticulture, Household Goods. Food items including Processed food, Textiles, Handicraft, Leather Products, Electrical, and Electronic items, Jute products, textile, Good Living, Cosmetics, Herbal Products, Health & Fitness Equipments, IT Products, furniture, Tourism, Service sector, etc.