An Insight into Digital Marketing Strategy in Indian School of Ethical Hacking - ISOEH: Kolkata
Aug 26
2017

An Insight into Digital Marketing Strategy

Media Technology Workshops/Masterclasses English 8 hrs

Indian School of Ethical Hacking - ISOEH: Kolkata,
SDF Building, Module - 335, 2nd Floor, Sector V, Saltlake City, GP Block, Kolkata, West Bengal 700091, India

  • Sat 26 Aug, 11:00 AM

    Registration FeeRs. 2500
Digital media is changing customers' purchasing decisions, and the way they engage with a brand. Learn the tricks of digital marketing to reach out to your target mass and keep them engaged to your brand.

After attending the workshop the participants would be able to learn:
- How digital marketing can help your business
- How to create the right digital marketing strategy
- Step by step digital marketing implementation - tools available, techniques used and best practices
- What to expect from digital marketing agencies and how to interact with them
- How to reach out to target mass and keep them engaged
- How to build a career in digital marketing

What Will You Learn?
- What is digital marketing?
- Digital Marketing vs. Traditional Marketing
- Website planning and creation
- Good website and Bad website
- Search Engine Optimization (introduction, tools, techniques)
- Search Engine Marketing (introduction, tools, techniques)
- Social media optimization (introduction, tools, techniques)
- How to make most use of Facebook, Twitter, Google+, LinkedIn, etc
- Google Analytics
- Content creation and marketing
- Mobile Marketing
- Email marketing
- Affiliate marketing
- Online Lead generation for business
- Creating online marketing strategy

Note:
- Lunch will be provided.
- A certificate of participation will be given to all.

Who should join:
1. Entrepreneurs
2. Digital Marketing professionals
3. MBA / BBA graduates
4. Sales and marketing executives / Managers

About the speaker:
Mr. Sandeep Sengupta is an entrepreneur and Digital Marketing professional with 15 years of experience in digital domain, supporting both new age clients to business houses who are 150 years in business. He has worked in India and abroad helping organizations to make an impact on digital domain. He is a visiting faculty for Digital Marketing at AIM (Army Institute of Management) & United World College. He is a committee member at Public Relation Society of India (Kolkata Chapter), Sub Committee Member of CII (ICT East), Associate Member at New Zealand Computer Society and Regional Committee Member at Nasscom (East).

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      Disclaimer

      1. Contributions once made cannot be refunded or cancelled.

      2. Big Tree Entertainment Pvt Ltd (BEPL) is facilitating the transactions on the platform www.in.bookmyshow.com. The proceeds of the same will be used for the benefit of certain sections of public / charitable purposes (“Purpose”).

      3. BEPL may at its discretion either (i) donate the proceeds collected to entities, persons, organisations, trusts engaged in activities directly related in the furtherance of the Purpose (ii) by directly undertaking/engaging in activities which are related to the Purpose .

      4. Persons, entities, organisations, Trusts to whom BEPL makes such voluntary contributions have represented to BEPL that the end use of such contributions will only be towards the Purpose.

      5. BEPL expressly disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from any actions or inactions of any other person, entity, and organisation or trust that it may engage with.

      6. By proceeding to donate the money, you do so at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against BEPL arising out of or in connection with the aforesaid transaction.

      7. BEPL will not be held responsible for the issuance of 80G certificate.

      8. For any queries, kindly write at [email protected].
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