Digital media is changing customers' purchasing decisions, and the way they engage with a brand. Learn the tricks of digital marketing to reach out to your target mass and keep them engaged to your brand.After attending the workshop the participants would be able to learn:
- How digital marketing can help your business
- How to create the right digital marketing strategy
- Step by step digital marketing implementation - tools available, techniques used and best practices
- What to expect from digital marketing agencies and how to interact with them
- How to reach out to target mass and keep them engaged
- How to build a career in digital marketingWhat Will You Learn?
- What is digital marketing?
- Digital Marketing vs. Traditional Marketing
- Website planning and creation
- Good website and Bad website
- Search Engine Optimization (introduction, tools, techniques)
- Search Engine Marketing (introduction, tools, techniques)
- Social media optimization (introduction, tools, techniques)
- How to make most use of Facebook, Twitter, Google+, LinkedIn, etc
- Google Analytics
- Content creation and marketing
- Mobile Marketing
- Email marketing
- Affiliate marketing
- Online Lead generation for business
- Creating online marketing strategyAbout the speaker:
Mr. Sandeep Sengupta is an entrepreneur and Digital Marketing professional with 15 years of experience in digital domain, supporting both new age clients to business houses who are 150 years in business. He is the Managing Director of iSolution Software Systems Pvt. Ltd. and Indian School of Ethical Hacking. He is a life member at PRSI (Kolkata Chapter), Sub Committee Member of CII (ICT East), Associate Member at New Zealand Computer Society and heads information Security forum at Nasscom (East).
is going to be a wonderful experience