Google Adwords Certification Training Program by Google Premier Partner  in Engineering Staff College of India
Oct 12
2016

Google Adwords Certification Training Program by Google Premier Partner

Information Technology English

Engineering Staff College of India,
Old Bombay Road, Gachibowli, Hyderabad, Telangana 500032, India

  • Wed 12 Oct, 09:00 AM

    Registration FeeRs. 20000

    This pass grants entry to one person for the 5 days workshop and includes only tea and coffee.

ARTISTS Taavi Raidma
A five day Google Adwords Fundamentals and Certification training program organized by S10 Academy. The fundamental course provides a basic understanding of online advertising and the AdWords platform. Participants learn to set up an AdWords campaigns, measure their results
and optimize performance.

AdWords Fundamentals

The fundamental course provides a basic understanding of online advertising and the AdWords platform. Participants learn to set up an AdWords campaigns, measure their results and optimize performance.

Module 1: Understanding the value of online advertising
The module provides an overview of the benefits of online advertising and AdWords, explains the structure of Google's advertising networks and the related advertising opportunities.

Module 2: Setting up an AdWords campaign
The module explains the basics of choosing a campaign type, structuring your campaign, targeting your audience, setting budgets and bids, and creating ad groups. It also covers tools such as display planner and keyword planner that help to get started.

Module 3: Measuring and optimizing performance
The module teaches the core skills of measuring and optimizing the results of your campaign.

AdWords Fundamentals Exam
100 questions to be solved in 120 minutes, required minimum score is 80%.

AdWords Search Advertising

This course provides an in-depth understanding of AdWords search advertising. It covers search advertising trends, the running of search campaigns and advanced concepts for optimizing and testing your campaigns.

Module 1: Search advertising overview
The module covers general search trends and opportunities in search advertising.

Module 2: Set up your Search Network campaign
The module provides the knowledge and skills to set up a well-structured AdWords account, covers different types of search ad campaigns and explains the elements of an effective search ad and its extensions. It also touches on landing page experience, keyword insertion and mobile adverts.

Module 2.1: Showing your ads
The module explains the importance of different keyword match types and negative keywords. It provides tips for building an effective keyword list as well as language and location-based targeting.

Module 2.2: Determine your bid and budget
The module covers bid strategies, bidding types and campaign budgeting. It explains how to use bid adjustments for improving your campaigns performance and applying automated bidding among other topics.

Module 2.3: Manage your Search Network campaign
The module explains the key concepts and strategies for campaign management, including ad scheduling, ad rotation and frequency capping, conversion tracking, remarketing lists, automated rules, bulk edits and Adwords scripts. It also introduces a range of tools for easier campaign management, such as Keyword Planner, MCC, AdWords Editor, bid simulators and the AdWords API.

Module 3: Measure your Search Network campaign
The module provides definitions of key terms regarding campaign measurement and teaches to use reporting tools to evaluate the performance of your ads and campaigns. It puts particular focus on conversion-based measurements and ROI.

Module 3.1: Monitor your Search Network campaign
The module shows how to use segments for detailed performance data analysis and covers various other important AdWords reports such as search terms report, auction insights and attribution report.

Module 3.2: Optimize your Search Network campaign
The module covers the recommended best practices for optimizing you campaign - creating attractive ads, choosing right keywords, optimizing bid adjustments, automation and cross-device conversions. It teaches to use the Campaign Experiments to test various changes and strategies to the campaigns.

AdWords Search Advertising Exam
100 questions to be solved in 120 minutes, required minimum score is 80%.

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      Disclaimer

      1. Contributions once made cannot be refunded or cancelled.

      2. Big Tree Entertainment Private Limited (BEPL) is facilitating the transactions on the platform http://in.bookmyshow.com/bookasmile-marathon. The proceeds of the same will be used for charitable initiatives.

      3. Apart from this, BEPL is not engaged in any partnership, association or tie-up with the NGOs.

      4. BEPL will not be responsible for End use of the funds donated.

      5. BEPL expressly disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from any actions or inactions of the NGO.

      6. By proceeding to donate the money, you do so at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against BEPL arising out of or in connection with the aforesaid transaction.

      7. BEPL will not be held responsible for the issuance of 80G certificate.

      8. For any queries, kindly write at [email protected].

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