Google AdWords Workshop by Way2begin
6-3-349/4, 2nd Floor, Ganga Estates Road no.1, Near, Nagarjuna Cir Rd, Mothi Nagar, Dwarakapuri, Banjara Hills, Hyderabad, Telangana 500034, India
Sun 27 May, 10:00 AM
Sun 24 Jun, 10:00 AM
Who can attend: This workshop is beneficial for all the students (B.Tech, MBA, M.Tech, MCA, or any degree), irrespective of their courses or educational backgrounds, working professionals, and Entrepreneurs. Digitalization is something we are living in our day-to-day life, so this workshop will give a lot of information and teach skills in Digital Marketing.
Outcome: After this workshop, you will able to run Search Engine Ads, Display Ads, Video Ads in YouTube, Gmail Ads, Display Network Ads, Website Analysis, Competitor Analysis, Keyword Research, Keyword finalizing, Creating Meta Title Tag, Writing Best Meta Description, Creating Effective Snippets.
What is AdWords?
Understanding the AdWords
How is AdWords Different than Social Media Marketing?
How is AdWords Beneficial to Business?
Introduction - Success with AdWords Campaigns
Introduction to Pay Per Click, Advantages of PPC, Entities Involved in PPC Advertising, Blue Print of a PPC Ad, Properties of a Compelling PPC Ad, General Formula for Calculating PPC
Introduction for landing pages, the importance of landing pages, types of landing pages, creating niche targeted landing pages
Quality Score defines your success
What is Quality Score and its importance, how to increase your quality score ranking? Google lets the users rank your ADs by CTS, the yellow/pink top three position in Google AdWords, how you can find out the Quality Score of your keywords, how you can ensure a high-Quality Score, landing page Quality Score guidelines.