Haroof, a monthly series of curated evenings, a revival of the Baithak tradition, seeks to create a community of discerning music lovers that celebrate saaz-o-mausiqui. Haroof is to Urdu, as Alphabet is to English, the letters of which are strung together to make a verse, which in turn, form a bandish or a ghazal.
The evenings originate from the motivation to make Hindustani classical music a universal, unforgettable experience and to create a blueprint for artists and audiences around the world to appreciate, promote and become one with the magnificence of music. A desire to celebrate tameez and tehzeeb that is reminiscent of the era of the high culture gone by.
The artists who will feature in this series will span genres across Sufi Kalam, ghazal, geet, Bengali and Punjabi folk music.
The third curated evening will feature Ronkini Gupta.
A distinction holder, Sangeet Visharad from Gandharva Mahavidyalaya in Hindustani Classical, Ronkini Gupta spent her formative years vocal training with a renowned exponent of Gwalior Gharana, Shri Chandrakant Apte. Many years of training later with Ustad Dilshad Khan, Pt. Samaresh Chowdhary, and Late Ustad Abdul Rashid Khan Sahab she came into her own style of singing with influences from both Gwalior and Kirana style of singing.
Also, Ideas | Content | Design is a creative agency, a production and event company- all rolled into one. It is a network of like-minded individuals with expertise in the arena of content, events strategy and marketing communication. They collaborate and create an advantage for artists and brands.
Their first series as a group is an upcoming broadcast on a popular music platform. They also deliver marketing-led communication both for conventional, digital and mobile dissemination. They are currently working on creatives for brands like Marico, World Wide Media, Paytm amongst many others.
Alleyah Asghar is the founder with over a two-decade-long career spanning advertising, print, broadcast, and films. Her first love remains music. Her desire to give it contemporary value, build a musical community and celebrate the purest form of gayaki - Haroof brings alive that dream.