Versova Beach Clean-Up Project
Venue: Versova beach - Entry opposite the Mela grounds.
Through may, adidas runners shall also be hosting the Sunday run sessions on Versova beach from 6 am on wards. Join in!
The adidas brand is working with Parley to prevent plastic from entering the oceans and transform it into high-performance sportswear. Spinning the problem into a solution. The threat into a thread!
Parley A.I.R. Strategy: The plan that can end plastic pollution.
Avoid: No plastic bags. No microbeads. And next up, no more virgin plastic in the supply chain.
Intercept: Their aim is to stop plastic before it enters the oceans.
Redesign: They are driving eco-innovation around materials, products and new ways of using them. New methods. New mindsets. New future!