The India International Trade Fair, ever since its inception in 1980, has evolved as a major event for the business community. It is a premier event organised by the India Trade Promotion Organisation (ITPO), the nodal trade promotion agency of the Government of India. The event is held between 14-27 November every year at Pragati Maidan, New Delhi, India.IITF is a major tourist attraction and lakhs of people visit the fair every year. This annual event provides a common platform for the manufacturers, traders, exporters and importers. The fair displays comprises a wide range of products and services including automobiles, coir products, jute, textiles, garments, household appliances, kitchen appliances, processed food, beverages, confectionery, pharmaceuticals, chemicals, cosmetics, bodycare & health care products, telecommunication, power sector, electronic sector, furniture, home furnishings, sporting goods, toys, and engineering goods.The popular India International Trade Fair, 37th edition is scheduled from November 14-27, 2017 at Pragati Maidan, New Delhi. IITF with B2B and B2C components is one of the largest integrated trade fairs. The format of IITF has business, social, cultural and educational dimensions that are weaved together where visitors and exhibitors, media persons, marketing professionals, social activists, NGOs etc. all come together to explore their objectives. A number of Government Organisations use this platform to spread awareness about their programmes and policies among the public. As such, almost all States and Union Territories of Federal Government of India participate in this mega event.Theme: Start-up India"Start up India:Stand up India" scheme is a Mission launched on 16th of January in 2016 by the Hon'ble Prime Minister of India. This is an effective campaign which will create more job opportunities for the Indian youth. Prime Minister Narendra Modi informed the country about this scheme in his speech on 15th of August 2015. This scheme will directly help people in opening their own successful enterprises. The PM said that there is no growth in the country without innovations and new opportunities for the youth. A complete action plan has also been launched by the government to give shape to this campaign. There is a set of incentives for manufacturing units to generate more jobs. Such initiatives are welcomed as they are necessary to enhance the economic growth, betterment of people's lives and making India a developed country. Start-up India means the youth of the country will have the ability to stand-up India, however, this needs some help by the government. At least one dalit or tribal entrepreneur and one woman entrepreneur will be supported by each of the 1.25 lakh bank branches in India.This mega developmental event is going to be a learning experience.
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