The uprising finally reaches
The garden city
Fighting the inertia of laziness, excuses & apathy towards sports that exists in India cannot be combated by advertising. We needed to ignite and fuel a revolution. We called this revolution the adidas Uprising. We wanted to divide cities. Between those who love sport and those who don’t. The idea was to wake people up to the beauty of sweat, of aching muscles, of blisters, of victory & the joy of competition. Our idea was to celebrate Sports. For those who hadn’t played sports for a long time, we helped re-kindle an old flame.