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About The Event

Seoulful Pop Up - Edition 2 : Shop. Snack. Snap. Seoul (& Tokyo)


Edition1 sold out. Edition 2 is bigger.


One day. Three floors. Korea, Japan, and the rest of Asia - all under one roof.


Two worlds, one festival


Korea meets Japan, and the rest of Asia joins the party. Seoulful Pop Up Edition 2 is a full-day Asian lifestyle festival : bolder, busier, and more beautiful than ever.


Dive Into Korea & Japan:


K & J Beauty Zone: Korean and Japanese skincare, beauty consultations, testers, and exclusive deals


Korean Nail Salon: Non toxic gel art, pastel designs, and K-beauty nail trends done on the spot


Color Analysis: Discover your personal palette with professional consultations


Korean and Japanese Food Corner: Ramen, sushi, tteokbokki, corndog, mochi, bingsu, matcha, bubble tea, and more


Fashion & Accessories: Korean and Japanese-inspired clothing, jewellery, and lifestyle finds


K-Pop Merchandise: Albums, photocards, lightsticks, and fan collectibles


Photo Booths & K-Pop Energy: Themed décor, curated playlists, and dance moments all day


Workshops: Random Dance Play, Ikebana, Sumi-e ink art/Calligraphy, K Pop Dance Workshop, Kendo Demo



Explore Rest of Asia:


Indie Skincare & Labels: Homegrown and undiscovered brands from across the continent


Asian Street Food: Banhmi, snacks, and flavours beyond Korea and Japan


Dance Plays & Karaoke: Jump in, sing out, no judgement


Workshops & Pop-Ins: Surprises and activations throughout the day



Bringing the Kids? They`re invited too:


Kids` Workshops: Fun, hands-on creative sessions designed for little ones


Kid-Friendly Bites: Snacks and treats they`ll actually love



A festival full of color, energy, and discovery - made for the whole family


Whether you`re here for the beauty hauls, the food crawl, the kids` fun, or just the vibes - Seoulful Pop Up 2 is your full-day escape into the best of Asian culture.


Book your spot and say "Annyeong" to an unforgettable day out.