L.A. Reid was born on June 7, 1956 in Cincinnati, Ohio, U.S. he is an American record executive, musician, songwriter, record producer, former television music competition judge, and is currently the chairman and CEO of Epic Records, a division of Sony Music Entertainment. He performed with the R&B group The Deele in the 1980s.His music-industry knowledge and connections helped Rihanna and Justin Bieber become international sensations.