About The Event
Roar on Wheels, Season 1 is essentially a large scale automobile lifestyle festival and expo in Salem, designed to bring together automobile enthusiasts, premium vehicle owners, families, youth, travellers, automobile businesses and entertainment audiences in one place.
What is Roar on Wheels.
Roar on Wheels, Season 1 is planned as a 3 day automobile entertainment festival in Salem on October 9, 10 and 11, 2026.
The idea is not just a traditional automobile exhibition. It combines automobiles, stunts, experience, expo, entertainment and community.
What will people experience.
The event is planned to have multiple attractions.
4x4 off road experience, visitors can experience challenging obstacles with 4x4 vehicles.
2 wheeler stunt show, professional riders performing high energy motorcycle stunts.
Super bike display, premium and performance motorcycles.
Vintage cars and vintage bikes, classic and heritage automobiles.
Modified cars and bikes, customised and performance vehicles.
Premium and luxury car showcase, aspirational automobile brands and vehicles.
Automobile expo, businesses can showcase products, services and accessories.
Vehicle maintenance and workshop zone, learning and automobile related activities.
DJ, live band and stage entertainment, particularly for evening audiences.
RJ and Emcee engagement and games, interactive audience activities.
Camping and touring audience engagement, connecting with travellers and automobile communities.
Food and lifestyle zones, making it a complete family outing rather than just a vehicle exhibition.
Who is it for.
The event is designed for a broad but automobile focused audience.
Automobile enthusiasts.
Car and bike lovers.
4x4 and off road enthusiasts.
Super bike enthusiasts.
Vintage automobile collectors.
Modified vehicle owners.
Premium audience.
Luxury and premium vehicle customers.
HNI and aspirational buyers.
Travellers and touring enthusiasts.
General entertainment audience.
Families.
College students and youth.
Children.
Music and entertainment lovers.
Communities and businesses.
Car clubs.
Biker groups.
Automobile dealers.
Accessory and performance businesses.
Insurance and finance companies.
Travel and resort companies.
Lifestyle brands.
Why Salem.
Salem is being positioned as a strong location because of its connectivity between Chennai, Bengaluru, Coimbatore and other major Tamil Nadu cities, along with an established automobile and industrial ecosystem.
The festival is intended to attract not only Salem residents but also people travelling from surrounding districts and neighbouring cities.
The current event plan includes.
3 days.
75 exhibition and promotion stalls.
Target of approximately 5,000 visitors per day.
Potential 15,000 plus total footfall across 3 days as a planning target.
Large automobile display and experience zones.
Evening entertainment programme.
The 5,000 per day and 15,000 plus figures are event targets and projections, rather than independently audited attendance numbers.
The bigger idea.
The most important point is that Roar on Wheels is not intended to be just another car and bike expo.
The concept is.
Come for the automobiles. Stay for the experience. Remember it for the entertainment.
Someone could come to see a vintage car, participate in a 4x4 experience, watch a super bike stunt show, play a game, listen to a DJ, visit an automobile brands stall and spend the entire evening with friends or family.
That makes it particularly attractive for sponsors, automobile brands, malls, dealers, banks, insurance companies, fuel companies, tyre brands, accessories companies, resorts, travel companies and lifestyle brands.
Roar on Wheels is South Indias automobile focused festival experience combining cars, bikes, off road action, displays, brands, communities and live entertainment.
