The film follows the pop star Justin Bieber during the 10 days that count down to what is considered his biggest performance, that of August 31, 2010 in Madison Square Garden, which sold out in 22 minutes. It shows footage of the performances during this period from 'My World Tour'.
The film also includes a visit Bieber made to his hometown while being in Canada for the tour. He is scolded for having damaged his voice while having fun with his old friends. Reluctantly he accepts the postponement of a performance in Syracuse. He is not allowed to speak for some days, and thus recovers enough to do the next performance, at MSG.
Also included are some stories and old videos of Bieber's childhood. He was raised by his mother but also had a very special bond with his maternal grandfather. The latter still gets emotional about the time that Bieber and his mother moved to Atlanta.
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