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âPhulluâ is based on the life of an uneducated man named Phullu, who stays with his mother and sister in a small town and is famous for not doing any work other than helping the women of his village by getting them things from the city. An event during his journey makes him realize the issues women go through during their menstruation. Phullu attempts to create awareness as well as affordable sanitary napkins for women in rural areas.