Aayush Patel has been associated with the film industry for the past nine years. He directed his first documentary in 2010 and thereafter co-founded Videowala, a production house, in 2012. After moving on from Videowala, Aayush was involved as a core team member in the production of the national award-winning documentary film, Goonga Pehelwan. In 2019, he joined as an executive producer for the film Hellaro, a Gujarati period drama film.