James Lassiter is an American film producer. He is actor Will Smith`s long-time business partner. Lassiter met Smith through Townes, and he later became Smith`s road manager. They worked together for two decades while he briefly worked with other companies including Handprint and The Firm, he returned to being Will Smith`s business partner. Lassiter and Smith formed the production company Overbrook Entertainment, which produced films like Hitch and ATL. The pair sought to market each of their productions to a different foreign market, promoting I, Robot in Russia and Ali in South Africa. Other films that he produced include I am Legend, Hancock, and The Karate Kid, He was also the Executive Producer on the 2020 film Bad Boys For Life.